My name is April and I’m a graduate student pursuing my Masters degree in Integrated Marketing Communications at WVU. This blog is an ongoing assignment for Emerging Media & the Market.
We’re not using the term “new media” because it’s always changing. I’ll be discussing a variety of emerging issues during this course. It’s possible that something I blog about this week will be considered “old media” by the end of the semester. is a constantly evolving term, there will be a variety of subjects covered in this blog.
Let’s start by explaining why I decided to call this blog DARIN Media. It’s an acronym which reflects the attributes of emerging media:
DIGITAL: emerging media does not utilize analog technology.
ADAPTIVE: whether it’s augmented reality such as Google Glass, facial recognition billboards or use of other technology, these vehicles are constantly evolving. As approaches and technology change for example, new legal and ethical questions emerge. “The Federal Trade Commission has brought several cases against companies for violating laws protecting consumer privacy, which include prohibitions on targeting children online. But government regulators have struggled to catch up to the fast pace at which data analysis is evolving. Last month, Jessica Rich, director of the FTC’s Bureau of Consumer Protection, called for updated privacy and data security legislation to help “level the playing field” for consumers.” (2014, Childress)
RESPONSIVE: it’s all about interacting. Consumers are spending more time in front of the TV with digital and mobile devices, and social media is the main way people are interacting with TV content. It’s become clear that social TV is, for all intents and purposes, Twitter TV. There will be other platforms, like Facebook or other niche networks, that will now amplify their presence in the space and may expand the arena; however, Twitter will continue to define social TV in the immediate future. (2014, millwardbrown.com)
INFORMATIVE: the purpose and goal is to share information.
NODE: in order to share information and set up opportunities to share and respond, there must be way to expand the marketing footprint. In a network, a node is a connection point, either a redistribution point or an end point for data transmissions. This is key to creating, receiving or transmitting messages.
I hope you enjoy this blog. Let’s learn something together!